One way to convince them is to ask them to take over the support of somebody else application or responsibility, or a different site, without any documentation, let them feel the heat, and then tell them that time lost there is directly considered in their productivity...
If you're good enough after a while they will all start producing documents. At this stage you'd better be prepared as these might grow rapidly to a point where it's hard to manage. So think in advance while they are suffering with their word editor how you will :
- structure
- store
- retreive and index
- keep updated
Then you will have to face the technical content : sometimes hard to understand for anybody else than the writer, so why then put it down into a document ? There are some solutions to improve technical writing. I was amazed by the approach of "Information Mapping" from FsPro. See http://www.infomap.ca/IM/Resources/Software/FSPro/
Now look at your IT department : would users survive if your troops catch H1N1 flue and you get some temps replacing them ?
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